Here are the 19 different traction channels that the book deep dives into: These are marketing and distribution channels through which your startup can achieve real customer growth. In their research, Weinberg and Mares discovered nineteen different customer acquisition channels, aka traction channels. The pursuit of traction is what defines a startup. Traction is basically quantitative evidence of customer demand. The book uses this definition of traction by angel investor and serial entrepreneur Naval Ravikant: It can be seen in your core metrics: If you have a mobile app and your download rate is growing, that means your company has achieved traction. Traction is a sign that your company is growing. Final Thoughts on Traction by Gabriel Weinberg and Justin Mares.
Blogging is the Most Effective Content Marketing Tactic 7 Marketing Lessons from Traction by Gabriel Weinberg and Justin Mares.
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